I heard from a reliable source that there are lots of retail activities going on which obviously has not been finalized. The list includes Apple (yes, Apple), grocery store (something like Whole Foods), a dentist office.
I also heard that 7th street will be two way street when all done.
Starbucks will move into Viewpoint retail section or be in retail section of a new apartment building which will come in where Starbucks is now and where the Neel Reid building was. There may be a pocket parking behind the Sprint to make easy parking.
I'm not sure how much of what I heard would come true, but I pray for Apple.

Let me help - There are these things called cities. A City can be described as the entity that embodies innovation, progress, economic growth, cultural expansion, and social advancement. In order to do these things a city needs people, and guess what people need - places to live! So while you might be ok living in a rut of mediocrity, most others are not. Instead of criticizing the densification of our city, they welcome it. Oh, and by the way, there's a pretty nice park about 200 yards from this site.

if you walked 2.5 blocks to the west of that site, you will find a spiffy Apple Store located at Spring and 5th.

A "real" Apple store, not a kiosk, btw.

Why do people not understand that there really is civilization west of Glass Box Canyon?

Look in the Barnes & Noble at the southwest side of the building. There is a fully authorized Apple Store there. Has been for years. Why is a 'stand alone' store different from what you can obtain there?

Gee Dan, do I have to take you hand and walk you there?

Actually the neighborhood DOES need more places to live. There is a demand in this area as given proof from the pre-leasing numbers for Skyhouse & 77 12th Street among other projects in the area there has been an increasing demand for rental units in Midtown. Also this property is ZONED for density. It would be too expensive not to mention economically challenging to build single family dwellings on a property like this.

Do I really think the city of Atlanta needs more residences for the influx of people who want to / may want to live in the city? Yes. you'd be an idiot if you didn't think so, and I'm fairly certain the occupancy of the building, once built will testify to that.

Does it really need more retail? Absolutely. You know, an expansionary retail presence signifies economic growth, right? It also means more development, which means more tax dollars, which means (theoretically) improvement at the municipal level.

My position has plenty of boundaries for growth....just not in a place that's underdeveloped. Simple minds come to simple conclusions, but thanks for sharing...

@urbanist, I think we should wait until all the retail space in viewpoint is filled before harking about midtown needing more retail space.

@ Dookie - short-sighted as usual. That's clearly a sign of the leasing rep, and not the demand. Look at the leasing activity going on in 12th & Midtown right now....they're filling spots left and right. Novare isn't very good at what they do...that doesn't have anything to do with the market.

Novare no longer owns or manages the retail space at viewpoint. They sold it allong with the parking garage in mid 2012.

What's your point - Novare isn't very good at what they do, and clearly the new owner isn't either. Still has nothing to do with the market, like you suggested.

You just can't admit when you're wrong can you. Everybody here knows that Peachtree south of 10th is considered low rent compared to north of 10th. It doesn't matter who manages the viewpoint retail, no first rate retailer wants to be there. Your simple minds chalks it up to poor management from both novare and the new company. I chalk it up to your ignorance and uninformed opinions which mean nothing in the grand scheme of things. Wise up and you might get somewhere in life. ;)

Best Buy is an authorized retailer of Apple products but that doesn't by any means justify it as an Apple Store.

They sell Dells & Lenovos there too...it's not an Apple Store nor has it ever been. It's a GT owned/licensed reseller. Try finding it on the Apple site as a store listing.

Or visit:
techstuff.gatech.edu/

Except you can't...they don't sell 1/2 of the product line. If your iPhone camera dies, iPad cracks, or your Mac goes on the fritz(have dealt w/ all of these) they'll take it and mail it to an Apple repair depot at best and you'll see it in a few weeks. Yes, you can buy Apple anywhere (I prefer online) but you can't get it serviced just anywhere esp while under warranty. They carry only a subset of items and can't do on the spot replacement like Apple can. The differentiator isn't the pile of expensive Apple stuff or the prices but the fact that Apple will pull something off the shelf when your first two iPads won't hold a wifi connection (I've had this happen). The Dell folks will show up next business day and fix my laptop in my condo but good luck getting a warranty repair from the B&N.

I don't work for Lenox but I've wasted enough time dealing w/ mall traffic and the Genius bar queue to know the benefits of having an actual store nearby. I'm not a fan of Apple products for the most part but if you have an Apple store nearby, the service aspect is vastly improved.