The Midtown-based office of commercial real estate services provider Cassidy Turley has launched a 10-week video campaign supporting the passage of metro Atlanta’s historic TSPLOST ballot initiative.

Each week until the July 31 vote, Cassidy Turley will release a two-minute video featuring an interview with a prominent Atlanta business or community leader to educate the public about the importance of the TSPLOST initiative, which would fund a series of transportation projects aimed at alleviating the traffic congestion plaguing metro Atlanta.

Interviewees will include Sam Massell, former Atlanta mayor and current president of The Buckhead Coalition; Jim Durrett, executive director of The Buckhead Community Improvement District and a member of MARTA’s Board of Directors; and Mark Toro, managing partner for North American Properties.

The videos will appear each Tuesday on Cassidy Turley’s new “Why Atlanta?” blog.

“We at Cassidy Turley immediately recognized the vital importance of the TSPLOST initiative to the metro region,” Clark Gore, regional managing principal for Cassidy Turley’s Atlanta office, said in a statement.

Gore appears in the first installment of the video series.

“We want to do our part to help the city and the surrounding area tackle its toughest issues, and there is perhaps no matter more important than solving our traffic congestion, which is hampering Atlanta’s economic development, threatening its environment and decreasing the quality of life of our residents,” added Gore.

Cassidy Turley entered the Atlanta market last fall with its acquisition of the brokerage and property management businesses of Carter. It's Atlanta office is loacted at 171 17th Street.

Cassidy Turley has more than 3,600 professionals in more than 60 offices nationwide. The firm completed transactions valued at $22 billion in 2011, manages 455 million square feet on behalf of institutional, corporate and private clients and supports more than 28,000 domestic corporate services locations.