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Midtown Alliance Gets New Look on Website

Neighborhood's civic organization also seeks input in neighborhood survey.

 

The Midtown Alliance — the neighborhood's main booster and civic organization — has revamped its corporate logo.

The change to a multicolored branded logo coincides with the Midtown Alliance's merging of its organizational website with its entertainment and destination counterpart.

"Midtown is full of colorful stories and history and an exciting future that is still unfolding," Kevin Green, the Midtown Alliance's chief executive officer, said in a statement.

"We wanted our new visual identity and website to be a more consistent reflection of Midtown Alliance and what we've done to make Midtown an even better place to live, visit and do business."

The change also comes as the Midtown Alliance is engaged in a survey of residents and other neighborhood stakeholders that seeks their input on what they want in terms of the area's development.

Among the questions asked are what types of retailers do they want to see in terms of amenities, what adjectives best describe the community, why they visit Midtown, if they're from outside the neighborhood, and would they consider moving there.

Related Topics: Midtown Alliance and midtown

Urbanist

9:46 am on Monday, March 4, 2013

Does anyone actually consider that outline as an accurate representation of "midtown"?

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Bad spellers UNTIE!

11:02 am on Monday, March 4, 2013

No, especially since it does not include the neighborhood bounded by Ponce, 10th, Piedmont, and Monroe which has signs everywhere that say "Midtown"

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Darin

11:13 am on Monday, March 4, 2013

The survey is specifically about this 'core' area. If you look on the Midtown Alliance website, there are maps that show their definition of Midtown to be much larger:

http://www.midtownatl.com/_files/docs/greater-midtown_11x17_boundaries.pdf

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Urbanist

11:58 am on Monday, March 4, 2013

Even more misleading then. I don't know anyone who considers anything south of Ponce to be "Midtown". If you took a pole of what the boundaries for the "core" of Midtown was, my bet is that you'd get Monroe to the Highway, and Ponce to 17th.

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Tim

12:39 pm on Monday, March 4, 2013

Very easy to understand...the shaded area that Midtown Aliiance focuses on is labeled above as the the Midtown Core, where most of the highrises, commercial and retail is located, between Downtown and Buckhead. Their website can explain more, if needed.

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JBV

1:42 pm on Tuesday, March 5, 2013

Amazing how Midtown itself is left out of this grand scheme of Midtown Alliance this looks more like the Peachtree Corridor, not Midtown since when does Midtown run from Downtown to Brookwood and exclude the Midtown neighborhood itself. Get real!!!

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