Ten Point Plan for Atlantic Station

Dear Midtown Resident,

I am writing to you today, as a resident of Midtown, to apprise you of changes underway at Atlantic Station. As you may know, we recently acquired the retail component of the master-planned community with the expressed intent of providing world-class shopping, dining and entertainment opportunities to the residents of Midtown and surrounding communities.

Following is our Ten Point Plan:

1. Listen – we are seeking the input of the Midtown community to identify retailer and restaurant preferences, in addition to preferred event programming and other experiential aspects.

2. Improve public safety - working in collaboration with the leadership of Midtown Blue, we will emulate the public safety program that makes Midtown residents feel comfortable and safe in our community.

3. Fix the parking – we have begun installation of a completely redesigned wayfinding and lighting system to make our parking deck more user-friendly.

4. Get the word out – our Digital Outreach platform has been designed to provide Midtown residents with up-to-the-minute information about events and specials.

5. Close the nightclubs – late night partying and associated behaviors are not a part of our vision and we have taken steps to assure a comfortable and friendly atmosphere, closing the nightclubs.

6. Meet the market – we recognize that the current retail and restaurant lineup does not resonate with the community and we are in the process of retooling the offering to respond to what we hear.

7. Go local – the feedback we’ve received to date indicates a strong preference for local operators, so we are reaching out to chef-driven restaurants and owner operated boutiques.

8. Reach out – we have established relationships with our Midtown neighbors, seeking to explore synergies with SCAD, Georgia Tech, Piedmont Park and Woodruff Arts Center.

9. Reprogram public spaces – Food Truck Fridays, 1/2 Street Market, Movies in the Park and other programs are the beginning of our reimagined uses of our public space.

10.Introduce non-traditional uses – whether it is classroom space, TV studios or film production, we are exploring options to expand our reach to the community and attract positive energy to the property.

Whereas we have owned Atlantic Station less than six months, much progress has been made in each of the areas listed above. As we continue to bring about change, we greatly appreciate any and all input you might offer to our Plan.

Please feel free to post your comments to one of the following forums:

• www.facebook.com/atlanticstation
• www.twitter.com/atlanticstation
• www.atlanticstationcentral.org

Or email us at: NAPAtlanticStation@naproperties.com.

Thank you,

Mark C. Toro
Partner, North American Properties