Question: What is #GivingTuesday™?
Answer: #GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. The second annual GivingTuesday is on December 3, 2013. In the same way that retail stores take part in Black Friday, we want the giving community to come together for #GivingTuesday.
Question: How did #GivingTuesday start?
Answer: New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday, bringing the expertise of 139 years of community-management to the project and providing #GivingTuesday a home. The United Nations Foundation joined as partners, bringing their strategic and communications clout to the project. An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept. A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives. Since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.
AOL’s Interpretation of #GivingTuesdayby AOL Cause Marketing & Community Relations Team
To AOL, #GivingTuesday is more than just a day; it’s a commitment to a way of being and a spark to jumpstart a larger conversation around giving.AOL’s #GivingTuesday support raises awareness around the specific day while also championing giving throughout the year. We’re chipping in to the movement by:
1. Donating pro bono media coverage in the form of a custom Cause of the Day feature on AOL.com, a platform reaching over 12M people/day
2. Featuring #GivingTuesday Huffington Post blog posts, reaching millions of visitors
3. Becoming an official #GivingTuesday partner and providing strong social media coverage from the varying AOL Twitter handles with a combined following of over 100,000
4. Encouraging employee participation in AOL’s holiday gift and blood drives
5. Supporting employee giving through AOL’s Matching Grants Program
It’s important to realize that even with this support, December 3rd is just the beginning. 365 days out of the year, AOL offers its scale, content and technology to support its non-profit partners. We provide causes with access to our front doors like AOL.com and Huffington Post in order to reach and educate millions on both national and hyper-local levels.To date, we’ve provided over 51 billion pro bono impressions on behalf of over 500 non-profit partners. Let’s work together and make #GivingTuesday a way of being.
If you’d like learn more about our pro bono support and community relations work, please reach out to AOLImpact@teamaol.com and follow us on Twitter, @AOLImpact.