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Chick-fil-A: term "fruitcake" was about actual fruitcake

The chicken fast food chain says the term was not meant to be anti-gay

The Chick-fil-A on Peachtree Industrial Boulevard in Chamblee is making national headlines for one of its fliers, which reads, "Only a fruitcake wouldn't love our party trays."

The blog, Towleroad, first posted the flier late last week after one of the blog's Twitter followers tweeted it.

On the heels of this summer's controversy about Chick-fil-A CEO Dan Cathy's statements about traditional marriage and the national spotlight on the company's donations to organizations devoted to heterosexual-only lifestyles, the "fruitcake" term has caused quite a stir.

Chick-fil-A says the term "fruitcake" was about an actual fruitcake.

The restaurant chain's CMO Steve Robinson told national gay magazine The Advocate this week:

"This is an advertisement that a locally owned and operated restaurant has been using for the past five years to promote Chick-fil-A's catering options during the holidays. 

It was simply a play on words referring to the traditional holiday food, and the restaurant had no intention of offending anyone whatsoever. We regret the flier may have been taken out of context."

The Chamblee Chick-fil-A owner, who wished to remain unnamed, said, "Anyone who knows me knows I am not like that. I did not mean to offend or hurt anyone."

Leave your thoughts about this flier in the comments below.

See also:

  • Chick-Fil-A Flap Not the First Time the Company Runs Afoul of Customers
JM Hurricane October 19, 2012 at 04:58 PM
OK, ok this is getting out of control. You can twist the word "Chicken" and make it offensive. If you don't know what I just wrote, let sleeping dogs lie. The LBGTQ community needs to chill out.
JENNY JONES October 19, 2012 at 06:13 PM
OK THIS IS GETTING WAY OUT OF HAND!!! NOW YOU CAN'T EVEN USE FRUITCAKE FOR THE HOLIDAYS. I BELIEVE THE OWNER ESP IF THIS IS THE SAME ADVERTISING FOR 5 YRS AND THERE WAS NO ISSUE. COME ON PEOPLE. SMH!!!..........JENNY JONES!!!
Tim October 19, 2012 at 07:55 PM
Its not like their low end "chicken" platters are that good anyway. Recommend trying free range chicken and antibiotic free chicken - huge improvement in taste and healthy for you.
CFA Man October 19, 2012 at 09:47 PM
I'm more concerned about the 'Double Stuffed Man Sausage Platter'. We know what you're trying to say Chick-fil-A!
Marc Acampora October 20, 2012 at 01:34 PM
The use of cows in their advertising is offensive to Hindus.
Edi October 20, 2012 at 03:42 PM
Thanks liberals for making my son afraid to fail, and hence learn valuable life lessons, afraid to offend, and hence not stand up for himself, afraid to be un pc and hence be a twit. You may have had good intentions but you fu everything especially black culture which is so mutilated majority of black youth can't be bothered to try education and commitment and taking responsibility is equal to throwing away free money. How do you plan on fixing that liberals? With more entitlements?
Dr Hibbert October 20, 2012 at 10:42 PM
Your son sounds extremely fragile. I highly recommend extensive neurological testing to understand why different points of view could crush him like a delicate vase. Perhaps his parents are too genetically similar and causing dna mutations? I'm not trying to make light of your post. You can claim a preexisting condition with Obamacare to get the treatment he desperately needs.

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