When Hugh Malkin moved back to his hometown of Atlanta in 2010, his job with Philips had him working with the Atlanta BeltLine, figuring out how to light its trails and rails. Soon, Hugh started noticing all sorts of events popping up along the BeltLine – events that were spreading simply by word of mouth. Nicknamed “Huge” and the social coordinator among his friends since high school, Hugh saw an opportunity and contacted his long-time friend Adam Wilson.
“Hugh had gotten back in town and was interested in creating some sort of social event site for Atlanta,” said Adam. “He messaged me to see if I knew someone that he could talk to about building a website. I said, ‘You can talk to me.’ We went out for a drink, saw the Social Network and decided to start something. ”
Hugh and Adam have known each other since childhood – their families hung out together and the two Roswell natives became good friends when they were self-described “band nerds” at Roswell High School. With Hugh’s passion for Atlanta events, places and happenings and Adam’s knowledge of software, the two Georgia Tech grads created HUGEcity.us in January 2012 to help connect people with events in Atlanta.
The site, which utilizes Facebook’s public events to create calendar listings, has become one of the most popular places to find out what is happening in Atlanta and in cities around the world. Thousands of people are logging onto the site each day. Atlanta, where HUGE city started, is the only city (for now) with its own e-mail – events hand-picked by Hugh.
“This city has so much to offer, and most people don’t know about it,” said Hugh, who was born in Houston but moved to Atlanta as a child. “Atlanta might not have the best of anything, but we have a little of everything. HUGE city provides people with the opportunity to find out about events, celebrate where they live and share their experiences.”
Next up for HUGE city – creating a mobile app. Adam, a third generation Atlantan, works full-time for HUGE city and is focused on getting the app up and going sometime early next year.
“Imagine sitting at Dark Horse Tavern in the Virginia-Highlands and wanting to find out about events nearby. How do you find out? Facebook has all the events, but no discovery mechanism,” said Hugh. “An app will allow people to pull up all that information up on their phones easily. With all that is happening with technology, it’s exciting – the connections that are being made. Exciting things are happening to connect people.”