So your business has a website. Check. But what about online video? If not, then you’re missing out on a huge marketing opportunity! There is no better way to showcase your business while engaging and captivating consumers on a potentially global scale. Today’s consumers want information delivered fast and efficiently. One of the best ways to not only attract but also keep visitors on your website is to add a brand video to your home page. Beyond that, videos can feature services, profile individuals, give product demonstrations, share client testimonials, and more. If your goal is to grow your business and strengthen branding, don’t be left behind by not taking advantage of video.
If you’re still on the fence, here are five reasons why now is the time to invest in online video if your business hasn’t done so already:
1. Deliver Your Message 24 Hours a Day, 365 Days a Year.
Your business is unique, so showcase your features and tell your audience what sets you apart from your competitors with an interesting video. Your audience can connect with you 24 hours a day, 365 days a year, thus increasing your brand and credibility.
2. Improved Click Rate.
Internet users click on videos more frequently than they click on image or text links. Visitors to websites are four times more likely to view a video than any other type of content.
3. Online Videos are More Engaging.
Online video enhances the user experience for your website and makes it more likely that visitors will spend time on your site. Most people like watching videos rather than read text. Online videos help educate consumers on your products or services and are much more entertaining and engaging than text and images.
4. Improved SEO Ranking / Search Engine Results.
Google and YouTube are now linked together, and Google gives importance to videos from YouTube. You can also link video to your Google + profile. Uploading your video to YouTube can help boost your SEO ranking and drive more traffic to your site, as it will rank above other search results.
5. Long Shelf Life and Return on Investment.
From a return on investment perspective, there is nothing better than online video. While traditional ads and media have a limited lifespan, online videos can remain relevant and work over and over again for many years. They also provide an opportunity to go green with paperless marketing over multiple platforms, such as sharing on Facebook, Twitter, LinkedIn, YouTube, and Google +, as well as increasing click thru rates by adding video links to emails.
If you had doubts before, by now you should be ready to move forward with online video and start getting results. While you may be concerned about cost, think twice before attempting to do an online video by yourself or hiring an amateur for cheap. A poorly produced video can be worse for your image and branding than having no video. It can also lead to many headaches and delays when you realize there is more to it than pointing and clicking a camera. By hiring a professional video production such a Peachtree and 5th, you can feel comfortable about trusting your image to someone who will listen to your goals and produce a video with creativity and visual storytelling to engage users.
In hiring a video production company, be clear about your budget but also be willing to view online videos as an investment in your brand just as you would for your website or more traditional forms of marketing and advertising. A video production company will work with your budget parameters to create high quality video content.
To discuss potential video options for your business, call Melissa at Peachtree and 5th (404-216-9962) to set up a free consultation and receive a quote.
Peachtree and 5th