Business & Tech

'Dark Knight Rises' - Does it raise your interest?

Movie premieres Thursday after midnight; some theaters hosting Batman marathons.

Holy blockbuster, Batman!

When "Dark Knight Rises" premieres Thursday night at midnight, it's basically a guarantee that it will break ticket sale records.

The third and reported final installment of director Christopher Nolan's Batman series starring Christian Bale as the Caped Crusader is expected to rake in more than $150 million in its opening weekend alone.

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Can't wait 'til midnight Thursday? Some theater chains are capitalizing on the hype with early evening Batman marathons that include "Batman Begins" and "The Dark Knight" and culminate with the "Dark Knight Rises" premiere.

This week, 99X is giving away passes to see the exclusive sneak preview of "Dark Knight Rises" at the . The movie screens just after midnight Thursday morning with shows at 12:01, 12:15, 12:30, 12:45. 1:00, 1:15, and 2:00 a.m.

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Tune in to Axel on 99X at 8 a.m. this week to find out what the Dark Knight Twitter Hashtag is for the day. He’ll pick the best Tweets from the previous day and read them back on-air with everyone picking up passes to the "Dark Knight Rises" sneak preview.

Do you care? When was the last time you saw a summer blockbuster in a theatre?


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