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Midtown Rising On Up

Video progress of recent real estate construction in Midtown Atlanta

Earlier this month developers filed plans with the city to build a 23-story 320-unit luxury apartment tower in Midtown called 100 6th Street. Novare Group and Batson-Cook Development Company hope to have the mixed-use, which will stand behind the existing 36-story Viewpoint condo tower, completed by no later than 2014.

The project will follow the 23-story 320-unit high-rise apartment building called SkyHouse Midtown that Novare and Batson-Cook are currently developing at the corner of West Peachtree and 12th streets. Some critics have been quite vocal about the parking decks associated with both projects.

Here in a recent video from Immovable Media Inc., see the current progress of SkyHouse Midtown and two more prominent Midtown construction projects. What do you think?

SkyHouse Midtown also will include 8,400 square feet of ground-level retail space (mostly facing 12th) in addition to the free-standing parking deck. It will boast Atlanta’s tallest amenity deck, have a pool 230 feet above street level, and provide 360-degree unimpeded views of Atlanta’s skyline. Construction is expected to be completed by December of this year or in early 2013.

Also in the video is the 12-story, dual-branded Hilton Garden Inn and Homewood Suites by Hilton Hotel at the corner of Williams and 10th streets. Combined, the hotels will have 226 units and will feature a 110-seat restaurant and lounge.

The first four stories of the property will be parking and the hotels will occupy floors 5 through 12. Access to the hotels, which should open in early 2013, will be from Williams Street and guests will exit onto 10th Street.

And not far away, Daniel Corporation and Selig Enterprises are in the process of delivering 77 12th  Street, a 22-story, 330-unit  apartment tower that will have 20,000 square feet of ground-level retail space curve along 12th Street and Crescent Avenue. It’s set to be complete by early 2013 and is Phase III of the 12th and Midtown development. Recently, a video was posted at YouTube entitled 12th & Midtown Construction Time-lapse (Phase One & Two).

Take 66 seconds to watch the time-lapse construction of 1010 Midtown, 10 Sixty Five Midtown, and 1075 Peachtree. It’s pretty darn cool; has a good beat.

But wait, July 27, 2012 at 08:58 PM
that parking deck at skyhouse is an ATROCITY. anyone that designed this and anyone that approved this should be ASHAMED and EMBARRASSED. absolutely pathetic. i hope NO ONE rents from this place once they realize they have to park in a deck, go down from whatever level they parked on, and then walk to the actual tower. HOW STUPID CAN A DESIGN BE? novare constantly sets the bar.
But wait, July 27, 2012 at 09:00 PM
not to mention the deck sticks out just as much and is as visible as the actual building itself! you probably will notice that before the building when you are on the connector... i did, but maybe that's because i hate it so much. also it is vastly larger than any of their preliminary renderings initially suggested.
Chris H July 27, 2012 at 09:42 PM
@But wait, I totally agree. Why could they not design Skyhouse deck to be a part of the building's pedestal like 77 12ths street is currently doing? Construction may be taking a bit longer because of it but the end result will be much nicer. This totally makes this block of Spring st a dead zone!
James July 28, 2012 at 12:09 AM
@ But Wait What's even worse is that they got a tax break to put up that monstrosity. http://www.ajc.com/business/2-5m-tax-break-1206609.html If you're going to give a developer a tax break then at least require something attractive. They could've taken that same $2.5 million and put it into some type of facade for that awful deck. Atlanta can be so FRUSTRATING!
But wait, July 28, 2012 at 04:33 PM
One board member, Julian Bene, voted against the tax break, saying the project is “very pretty. It just doesn’t need a tax incentive.” while I am glad this woman voted against it... therein lies the problem. she thought this project was 'very pretty' and she is on the Atlanta Development Authority!?!?!?! She should have ZERO authority if she thinks that is a good project. don't know if anyone saw this guy completely redo Novare's design on the what now atlanta blog... but I sure as hell wish it was built even more now after seeing that pathetic parking deck not interacting with anything even though there is plenty of opportunity for it to. http://whatnowatlanta.com/2011/08/29/architectural-feud-designer-challenges-novare-to-a-duel-over-its-proposed-midtown-apartment-highrise/
Filtered78 July 30, 2012 at 07:55 PM
What do you expect from a developer like Novare, the most lazy, unimaginative and tasteless group in Atlanta? Just look at their previous projects, most of which are total eye sores dotting the Atlanta skyline. They are the WalMart of commerical real estate developers. All Novare does is recycle the same awful design elements (exposed concrete, tinted glass and concrete balconies) and slap it on their next project. They should be ashamed of themselves. We're not designing widgets here. Real estate development should be left to the creative class who enjoys the challenge that individual parcels present and strive to innovate in each project and hopefully make a lasting impression on a neighborhood/city. Novare's projects are tasteless turds.
But wait, August 01, 2012 at 06:44 PM
Couldn't agree more... well said.

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