Van Winkle & Associates, an Atlanta based 29 year old full-service marketing and advertising agency has become Van Winkle + Pearce after adding nationally recognized creative talent Bobby Pearce as co-owner of the firm.
Throughout his career, Pearce has created internationally recognized campaigns for some of the country’s most prestigious creative agencies including; Goodby Silverstein, Fallon, Carmichael Lynch, and BBDO. Where he was most recently the Chief Creative Officer of the Atlanta office before joining friend and partner Alex Van Winkle at Van Winkle & Associates In 2012. Alex and Bobby met when they worked together on a campaign for Texas Pete Hot Sauce.
Van Winkle commented in a news release, “In 2006, I brought Bobby in to work on a campaign that turned a regional grocery product into a national power house in the competitive hot sauce category. I knew then and there we needed that kind of talent on our team. Knowing Bobby for the past few years, and knowing what he brings to the table, he’s exactly the guy I want to be in business with.”
Since bringing on Pearce, VWP has added Hilton’s Homewood Suites and Home2 brands as well as Earthlink and Kids II to an already healthy roster of clients. Pearce is not carrying the load alone. He has revamped the creative department bringing on Scot Crooker as Creative Director. He also recently added Jason Miller and Rory Odani, the writer / art director team responsible for AT&T’s iconic “Kids” campaign.
Since 1984, Van Winkle & Associates has earned a reputation for bringing a disciplined, strategic approach to marketing and advertising. While bringing value to midsized clients and helping them grow in a competitive landscape where they are often outspent by as much as 10 to 1.
Today the firm continues to offer that same strategic, disciplined, value added, approach to marketing, with current President Van Winkle, who has owned and managed the firm since 1999.
“Working at an agency that embraces the underdog mentality of being nimble, scrappy and making every dollar work harder by doing work that’s smarter is something I’ve always dreamed of doing," Pearce said in a news release. "When Alex and I first worked together in 2006, I immediately recognized the potential to do just that. Our goal is to create an environment where clients can get the senior level talent and attention they need without having to carry the overhead of a larger, less nimble, publicly held agency. Alex and I feel the same way about growing an agency here in Atlanta that will one day be nationally recognized for the kind of creative product and culture that people can point to and say, “I want to be part of that.”
You can see the work they have been doing at www.vanwinklepearce.com