New Comfort Food and Wine Concept Coming to 77 12th Street - Max's Wine Dive

12th & Midtown recently announced the addition of MAX’s Wine Dive, slated to open spring/summer 2014 to the new Condo/Retail building at 77 12th street. MAX’s is the sixth new restaurant tenant 12th & Midtown has announced this year. (Midtown Patch shared some pre-build out photos over the summer.)

According to a released statement, "during the past seven years, the MAX’s Wine Dive concept has garnered numerous accolades and awards including Wine Enthusiast Magazine’s “The Nation’s 10 Best Brunches” in 2013, Travel + Leisure’s “Best Wine Bars” in 2012, and more."

“MAX’s Wine Dive was hand-selected as the perfect complement to our swiftly growing collection of eclectic restaurant and retail tenants,” said Shirley Gouffon, Senior Vice President of Selig Enterprises, co-developer of 12th & Midtown. “MAX’s has received several awards and accolades and we are excited to bring this unique hot spot to midtown.”

The renowned “gourmet comfort food” concept with five locations in Texas and a mantra of “Fried Chicken and Champagne… Why the Hell Not?!?,” features a dual-sided menu consisting of “MAX’s Classics” on the left and a seasonal menu on the right.  The seasonal, chef-driven offerings change three times a year and are unique to each MAX’s as they are designed and created by that particular location’s Executive Chef and culinary team. Additionally, the restaurant is known for serving spectacular wines from around the world, providing the perfect juxtaposition to each dish.

MAX’s Wine Dive’s “Classics” menu items include MAX’s famous Southern Fried Chicken with mashed potatoes, collard greens and Texas toast (consistently recognized as one of the top-10 fried chicken dishes in the country); The Fried Egg Sandwich with truffle oil, applewood-smoked bacon, Gruyère, lettuce, tomatoes and garlic black truffle aioli, sandwiched between two pieces of artisan sourdough; MAX ‘n Cheese consisting of cavatappi pasta tossed in truffle cream with provolone, Gruyère and Parmigiano-Reggiano; and Nacho Mamas Oysters with crispy fried Gulf Coast oysters and garlic aioli on crispy MAX's wonton chips, habanero salsa and cilantro. 

“We are thrilled to introduce our concept to Atlanta’s 12th & Midtown district,” said Jerry Lasco, Founder and CEO of Lasco Enterprises. “MAX’s Wine Dive is a great fit for midtown, which has a lively mix of restaurants, retail, office and residential spaces. We like to tap into the pulse of a neighborhood and are ready to showcase our cuisine, wine and atmosphere in this great city.”