Novare Looks to Build 23-Story Mixed-Use Project on 6th

Application calls for project to include ground floor retail and 320 residential units

According to draft agenda for next week’s Midtown Development Review Committee (DRC) meeting, a new application has been submitted for the construction of a mixed-use project located at the northwest corner of 6th and Juniper streets in Midtown.

The “Novare Residential” application calls for a 23-story building including ground floor retail and 320 residential units.

Parking will be in an adjacent deck at the southwest corner of 7th and Juniper streets according to the application.

The location currently is home to dilapidated structures that occupy a stretch of 6th Street between Peachtree and Juniper streets. It has been empty for more than five years since the property owners, Novare Group, told the owners of a several businesses such as Loca Luna and McCrays to relocate so it could construct its condo tower,.

Viewpoint is located on Peachtree Street between 6th and 7th streets. A representative for Novare Group could not be reached late Friday afternoon for comment.

What do you think of the news that Novare Group is finally looking to build on this property?

The Midtown DRC is the City of Atlanta's advisory committee providing formal recommendations to the Bureau of Planning on all Special Administrative Permit (SAP) applications within zoning districts Midtown SPI‐16 and Piedmont SPI‐17.

Other applications to be discussed during the Tuesday, May 8, meeting include:

991 Piedmont Avenue (Gilbert’s Expansion) - Project Type: Interior renovation and exterior façade enhancements to the former Outwrite Bookshop for the purpose of expanding restaurant operations into the new space.

933 Peachtree Street (James Madison Salon) - Project Type: Storefront modifications to create a new entrance to the salon from the sidewalk. New double doors will be recessed inside a vestibule.

1065 Peachtree Street (Café Intermezzo) - Project Type: Storefront modifications for a new restaurant tenant, including a new cover over an outdoor dining area along Peachtree Street.

1080 Peachtree Street (Mi Cocina) - Project Type: Storefront modifications for a new restaurant tenant, including a new door on Peachtree and patio areas along 11th Street and Peachtree.

Chris H May 04, 2012 at 10:57 PM
While I support historic structuers being preserved, these buildings are rubish and no longer fit in this part of Midtown. This is very good news!
martin May 04, 2012 at 11:47 PM
^ I agree, however, I just wish it would be developed by a firm other than Novare. Their designs are uninspired, at best, and add nothing of architectural significance. Granted, the buildings this tower is replacing also do nothing for the neighborhood, but I just hate to see an opportunity wasted by throwing up another banal Novare clone. At least they could bury the parking (yes, I know, it's expensive) or not as good, they could build their usual parking pedestal. But not this time... A separate parking garage, which in and of itself, adds visual blight to the neighborhood. It's the cheapest way to throw up a building, just like they're doing with sky house. Basically, it's crap. But that hasn't stopped them yet, so here they go again. Yawn.
KamdenATL May 05, 2012 at 12:49 AM
This is great news! Bring on the cranes!
James May 05, 2012 at 01:31 AM
The banality of Novare projects is not what bothers me. Do 20-story apartment buildings need to be inspirational? What ticks me off is that they are again proposing an unattractive and wasteful separate parking structure that will sit directly on Midtown's streets. This should be simply unacceptable for any place trying to become a truly livable, urban place. I understand the cost issue but they should at least be required to position the deck next to the residential structure so that the majority this monstrosity will be behind the residential building.
Marc Acampora May 05, 2012 at 12:10 PM
Any parking deck needs to have street-fronting retail along all sidewalks, on all streets. Juniper and 7th are not back doors.
Jennifer Kjellgren May 05, 2012 at 01:43 PM
This really isn't "new" news as they had always planned on building on that site. The economy has caused a 5-year delay. Regardless whether or not one likes Novarre - they have done an amazing job in Midtown with their buildings (Metropolis, Spire, Viewpoint) in starting the pedestrian friendly movement. Midtown is one of the rare areas of our city that you can see people out walking, shopping, dining at most hours of the day. And while I might agree with you that the architecture is mundane - the result has really been positive for the neighborhood.
Caleb May 05, 2012 at 01:56 PM
I'd like to see less parking, in general, regardless of where it's located. It's not only the design of the parking that's a problem - it's also its existence. It should be illegal to force people who don't own a car to pay for the parking in their rent/mortgage. Citywide unbundled parking regulations (where parking is always covered under an optional second contract in any lease or sale, excluding single-family and townhouses) would got along way to making Atlanta's developers and citizens thing twice about car ownership and throwing up more 'dead space' in our city. The younger generation (Millennials) are increasingly car-free by choice, but we continue to design our city as if every person has a car. I've been car-free by choice here since 1996.
Jennifer Kjellgren May 05, 2012 at 03:34 PM
You are right, Caleb. However - Atlanta has a long way to go on this and if a building did not offer parking it would be doomed. Look at the downtown condos - granted it's a different market - but most of them do not have parking and it's the main objection buyers have. As a car-free owner, there is a huge market to rent a space for about $100/month to a resident that needs another space. It helps absorb the cost of something you don't use. Just my 2 cents :)
KamdenATL May 05, 2012 at 06:27 PM
I agree with Jennifer... regardless of what your thoughts are on the architecture (bland, uninspired, etc.) or design of the building (i.e., the horrible problem created for ViewPoint residents by not having multiple access points to their own parking deck), this is going to add density and more "feet on the street" to support additional retail. I'm assuming these residential units will be rentals (for the time being), but with 2 other high-rise apartments delivering next year, my hope is they will be able to secure some more retail tenants (other than restaurants) that add value to the neighborhood.
Tim Akerlund May 05, 2012 at 06:30 PM
Atlanta should never settle for yet another parking garage in Midtown. Yes, parking is necessary, but put it below ground as they do in New York, DC and other real cities. Please Ms Kjellgren do not make excuses why Atlanta is truly behind the curve of other cities. With decisions like this Midtown will turn into another Five Points with lots of dead space and bums wandering around.
Marc Acampora May 05, 2012 at 06:54 PM
Hey folks, easy solution - build a deck, but include wide sidewalks lined with storefronts and restaurants on 7th, Juniper, and 6th. The deck just needs a driveway to the street, it does not have to dominate the entire sidewalk frontage.
stevek May 05, 2012 at 06:55 PM
Unbundled parking is a good idea but there should also be impact fees that benefit MARTA for intown projects. Millennials need wifi on busses and trains so they can use their tablets while in transit (something you can't do in a car). There could be smartphone apps that help riders get to the bus stop or train station with little wait time. Riders could use their smartphone to purchase e-tickets instead of fumbling for a Breeze Card.
JonC May 05, 2012 at 07:02 PM
I'm thrilled that Midtown will be gaining residents and that the sad scene along 7th will be replaced, but I do have a couple of concerns. First, I really hope the design of the parking deck is respectful of pedestrians. I'm not sure but it seems like the zoning in place for Midtown requires at least some kind of allotment for retail or another active use. Which leads to another concern: are new storefronts going to add to the glut at Viewpoint that can't seem to gain/attract new tenants? Lastly, I really wish something would be done about the Neel Reid-designed apartment building that's rotting behind the 7th/P'tree Starbucks. Viewpoint was designed to preserve this building, and Novare originally said they were planning on renovating it. All in all, I'm less concerned about the potential banality of the new tower's architecture than I am about the street presence and the economics.
Tim May 06, 2012 at 11:27 PM
We thought the plan all along by Novarre was to let the Reid appartments deteriorate until they are "no longer feasible" to renovate. They are at least on that path with the "no maintenance" policy. These appartments could easily be renovated and offer great rental alternative for renters wanting style and historic charm.
Tammy May 07, 2012 at 09:57 AM
My Armory bar card isn't going to work anymore. Sigh.
DavidM May 07, 2012 at 04:31 PM
Agreed with the comments on the parking garages all over midtown. Juniper is becoming the "back alley" to Peachtree Street. Why does that not seem to be the case in Buckhead? Or are their parking garages just somehow hidden better?
foxmccleod May 07, 2012 at 05:51 PM
I was under the impression that the Neel Reid building was slated to be affordable housing as some required component of the approval for the three tower scheme. I thought some work had already started to that effect, and obviously stopped when the market dropped, though I could be wrong.
foxmccleod May 07, 2012 at 05:56 PM
Apparently the building was slated for luxury residences, not affordable housing. http://www.novaregroup.com/news_08_30_06.html
DavidM May 07, 2012 at 06:15 PM
As a resident of Viewpoint, I see our 10-story parking garage is sitting about 50% empty on both the retail and residential levels. Certainly some of our garage could be used for the new tower? Better yet, create linkage of our garage to any newly created entrance on 6th or 7th streets?
JustinK May 07, 2012 at 06:57 PM
Pretty sure they claim all those spots are sold if the marketing is to be believed. When I inquired about an extra spot during my purchase, they told me none were available at the time (May '09). How they have a few for sale still amazes me. There aren't nearly enough spots to cover a new 300 unit building. I'd say it'd have to be 4-5 stories if they don't have to put a building on top (less building to support) and they can probably put an amenities deck on top since I don't see a lot of space for a pool if they're going 23 stories on the new tower.
EmmaD May 07, 2012 at 08:08 PM
The building will have to change its name to No-Viewpoint in the next few years once those lots fill in and block the North and South views. Look at what happened at Atlantic Station!!!!! Juniper will become a deadzone. I wonder if the new tower will be a rental building.
ChadK May 08, 2012 at 12:10 PM
I read somewhere that the new tower will be rental. The views will be fine, the second structure is set back into the corner so that both towers will have views up and down Peachtree. Diagonal views... not so much, but North/South are the important lines of sight.
Will Jacobs May 08, 2012 at 08:47 PM
Amen Jennifer. I just like the fact that some construction "action" is in the works.


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