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Revised 'Pei' Mixed-Use Plans Activate Juniper

Updated site plans for Midtown mixed-use apartment project and Georgia Proton Therapy Center to be presented on Tuesday

The Midtown SPI-16 & SPI-17 Development Review Committee (DRC) is expected to review revised site plans for a pair of high-profile south Midtown projects on Tuesday.

At least week’s Neighborhood Planning Unit-E meeting, representatives from a group seeking to build a $225 million, 115,000 square-foot cancer-treating proton facility provided an update on the project that is being proposed on a 2.39-acre property bounded by Peachtree St., North Ave., Juniper St., and Ponce de Leon Ave.

The Georgia Proton Therapy Center that is slated for the 615 Peachtree St. property will be co-operated by Emory Healthcare. It will be the state’s first proton therapy facility, employing approximately 110 professionals and treating around 1,900 patients annually. See here for a raw video update at what members of the DRC could view on Tuesday.

The committee also will hear from a team heading a mixed-use project, including now 280 apartments, that is being planned for a 2.5-acre property located across the street from the medical facility and bounded by Juniper, Ponce, North and a portion of Piedmont Ave.

Earlier this month, Bull Realty brokered the sale of most of this city block that includes famed architect I.M. Pei's first office building. The site — located at 131 Ponce de Leon — sold for $6.5 million and includes the entire block except for , which was once home to the well-known Abbey restaurant.

The buyer is a joint venture between Sereo Group and Faison Enterprises Inc. In 2007, the site had been entitled for a 1.4 million-square-foot mixed-use development. Now the firms intend to construct a project that will include 3,800 square feet of street front office space.

Last month, the DRC was complimentary of the site’s original plans, but encouraged members of the Charlotte, N.C.-based real estate investment, development and management company Faison Enterprises, to return in August with plans that included “more interaction with the street.”

At last week’s NPU-E, members Penelope Cheroff and John Majeroni, who both serve on the DRC, appeared pleased with the plan revisions. “Big improvement,” Cheroff remarked.

Architect Alan James showed NPU-E members how the new plans have now "activated" Juniper by utilizing more recessed seating areas, planter/retaining walls, residential stoops and large porches. Along Ponce, four stories of wood-framed residential will sit over street-level residential and accessory office space. A small pocket park/courtyard will separate the residential entrance and the "Pei" building on Ponce.

About one-third of the "Pei" building, which is not a designated Landmark building, will be retained/restored and will include many of the project's amenities including a leasing office, fitness club, pool, lounge and business area.

The North Ave. frontage at street level will consist of residential and office space as well as a service and lower level residential parking entrance. About 80 percent of the apartments will be studios or one-bedrooms while 393 internal parking spaces will not be visible from the street.

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