Business & Tech

SweetWater Brewing Co. Completes Brewhouse Expansion

$19 million expansion allows brewery to increase Southeast supply and set its sights on new states in 2013.

Nearly two years in the making, SweetWater Brewing Co. said it completed its project to expand its brewhouse at 195 Ottley Drive.

The newly expanded brewhouse can now manage more than 250 barrel batches and completes the final phase of SweetWater’s recent three-part production overhaul.

With the new system in operation, SweetWater’s brewing capacity has more than quadrupled, allowing the team to start checking off some long awaited boxes, including plans to expand its Southeast distribution to a handful of new markets and open sales to three new states for the first time since 2008.

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“In the 16 years we’ve been brewing beer, we’ve never been able to keep up with the demand,” SweetWater's founder, Freddy Bensch, said in a statement.

“This new brewhouse will allow us to brew larger amounts of beer at a single time. Most importantly, it will allow us to slow down those processes and improve the quality of our beer, and the quality of life for people behind it — two things we are most dedicated to.”

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In 2012, SweetWater still experienced a 15 percent annual increase from its existing sales footprint halting production during the peak summer selling season on a number of key items due to capacity restraints. Last October was also the first time the brewery was able to expand its distribution to include Central and Southeast Florida, as well as new markets within Tennessee and South Carolina.

With the new brewhouse ready, SweetWater will continue expanding its footprint in the coming weeks, opening new markets in South Florida including Miami, Ft. Lauderdale, West Palm and the Florida Keys with Gold Coast Beverage; Outer Banks, NC with City Beverage Co.; and Myrtle Beach, SC with The Yahnis Co., rounding out their distribution to offer beers comprehensively throughout each of those states.

Rolling into the second and third quarter of 2013, the brewery will begin shipping its unpasteurized ales in three new states including Kentucky, Virginia and Louisiana bringing SweetWater’s availability to a total of nine U.S. states across the Southeast.

The new 250-barrel brewhouse is quite an upgrade from the company’s very first 25-barrel facility. With 10 new 1,000-barrel fermentation tanks, four 1,000-barrel brite tanks, a wet mill and a slew of new brewhouse equipment, SweetWater is now working with one of the larger and more advanced systems within the craft brewing industry.


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