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Plans for Upscale Apartment Tower at 12th & Midtown

Daniel Corporation, Selig Enterprises plan for high-rise apartments on 12th Street and Crescent Ave.

The developers of 12th & Midtown are planning to add a fourth high-rise to their upscale project. 

Daniel Corporation and Selig Enterprises are planning to build a 22-story apartment tower at 12th Street and Crescent Avenue. 

The goal is to break ground on 77 12th Street this fall, said Steve Baile, senior vice president with Daniel Corporation. Architecture firm Rule Joy Trammell + Rubio is designing the project. 

The 316-unit tower will lease one- and two-bedroom apartments, as well as some studios. Baile estimated monthly rent would be around $1,500 for one-bedroom units, and around $2,300 for two-bedroom units. 

There will be 20,000 square feet of ground-level retail space, which will curve along 12th Street and Crescent Avenue. Renderings show seven retail locations -- the largest space around 5,700 square feet. 

The tower was designed to appeal to the "young movers and shakers" of Atlanta, Baile said. He envisions tenants like the young professionals of PricewaterhouseCoopers, which recently relocated to the 12th & Midtown development. 

The project, Baile said, will be "up there in amenities." 

The sixth level of the building will feature a roof-top terrace with a pool, bocce ball court, cabana, grilling areas and a waterfall. "It's designed actually in pockets," Baile said, so people can lounge in secluded corners with iPOD docking stations and fireplaces.

The 22nd floor will house a fitness center and "sky club" for residents. The fitness center will have views of downtown. The sky club -- with its bar, pool tables, sports room and outdoor patio -- will offer views of Midtown and Buckhead, Baile said. 

"Selig and Daniel are very committed" to the 12th & Midtown development, Baile said. "We continue to be bullish on Atlanta, and Midtown in particular."

Johnny Simmons June 10, 2011 at 06:01 PM
Wow wow wow. I had seen something else planned nearby, but I did not think Daniel/Selig would break ground on Plot D or C (whichever one it is) so quickly! Is any retail lined up?
Chris H June 10, 2011 at 08:13 PM
I walked by this space (empty parking lot) just last night and was talking to my friend that they really need to do something with that spot. Is that bank that is there even still open? This is very exciting news!
Urbanist June 12, 2011 at 04:48 PM
Great news here! Is there a proposed time frame for completion?
Steve Baile June 15, 2011 at 02:42 PM
Completion date will be 1st Q 2013...wish we could build it faster!
Ray June 29, 2011 at 08:24 PM
This sounds like a more upscale project than the one that Novare is proposing. Are the units in 77 going to be larger ?
Daniel Bryant February 20, 2012 at 04:46 AM
yawn. more suburban cookie cutter high rise architecture. really wish they'd get some REAL architects on board if they're going to spend all this cash.
A. RaeNee Jemison February 29, 2012 at 12:38 PM
Luv it!

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