This post was contributed by a community member. The views expressed here are the author's own.

Local Voices

Local Agency Creative Mischief Develops United Way of Greater Atlanta's New Website

Local marketing agency Creative Mischief this month launched the new United Way of Greater Atlanta website (www.uwga.org) after developing a more personal and cause-focused site to help the non-profit reach and connect to its community across a 13-county region.

 

“The United Way of Greater Atlanta approached us with a desire to overhaul its existing website in favor of a more responsive site that better reflected its deep connection and impact and the well-being of the community through funding, support and outreach,” said Isham Colosetti, co-founder and creative director of Creative Mischief. “We developed a site that would better connect with audiences through stories of success and cause-related outreach.”

Find out what's happening in Midtownwith free, real-time updates from Patch.

 

Features of the new site include blogs, the stories of United Way, challenge and focus area overviews, non-profit resources and more.

Find out what's happening in Midtownwith free, real-time updates from Patch.

 

Creative Mischief was also hired to provide the organization with a new email platform and help its Digital Strategy Team develop a new digital communication strategy, standards and processes.

 

“The new website is a reflection of our organizational priorities,” said Yvette Cook, senior vice president and chief marketing officer at United Way of Greater Atlanta. “Through the website, we have a better connection with our counties and partner agencies, improve our community impact, and provide more personalization and relevance to donors and volunteers.”

 

“We needed a more responsive website, better tracking ability and improved capabilities for both web and email,” added Orinzal Williams, executive director of IT for United Way of Greater Atlanta. “These improvements set the foundation to support our future digital marketing strategies and will help us grow awareness and understanding.”

 

About Creative Mischief

Creative Mischief (CM) is a full-service Atlanta-based marketing agency serving the needs of clients throughout the Southeast and nationwide. For the past six years, CM has been working with clients to simplify, engage and inspire - showcasing the best that the South offers through a friendly and direct approach that creates great work for clients and lasting, productive relationships.  For more information, visit www.creative-mischief.com.

About United Way of Greater Atlanta
Our United Way is one of the largest in the nation with more than $100 million in annual revenue. We invest in more than 200 programs in 13 counties through the Community Impact Fund and participate in Collaborative Networks and Opportunity Zones with caring community partners. Together, we work to help children succeed in school, improve the financial stability of families and individuals, provide affordable and accessible health care and end homelessness. For more information, visit unitedwayatlanta.org.

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?

More from Midtown