Midtown High-Rises Climbing

Video progress of recent real estate construction in Midtown Atlanta

Construction continues on a trio of  Midtown high-rises. Here in a recent video from Immovable Media Inc., see the current progress of SkyHouse Midtown and two more prominent Midtown construction projects. For more from Immovable Media, see here.

What do you think?

The 12-story, dual-branded Hilton Garden Inn and Homewood Suites by Hilton Hotels is at the corner of Williams and 10th streets. Combined, the hotels will have 226 units and will feature a 110-seat restaurant and lounge. The hotels are set to open early next year.

The 23-story 320-unit apartment building SkyHouse Midtown is being developed by Novare Group and the Batson-Cook Development Company at the corner of West Peachtree and 12th streets. SkyHouse Midtown also will include 8,400 square feet of ground-level retail space (mostly facing 12th) in addition to the free-standing parking deck.

It will boast Atlanta’s tallest amenity deck, have a pool 230 feet above street level, and provide 360-degree unimpeded views of Atlanta’s skyline. Construction is expected to be completed for delivery by January 2013. See here for its amenities and features.

And not far away, Daniel Corporation and Selig Enterprises are in the process of delivering 77 12th, a 22-story, 330-unit  apartment tower that will have 20,000 square feet of ground-level retail space curve along 12th Street and Crescent Avenue. It’s Phase III of the 12th and Midtown development.

The property is now pre-leasing apartment space with an initial opening of the sixth through ninth floors scheduled for May 2013 and the anticipated completion of remaining floors and clubhouse amenities by October 2013. Additionally, leasing efforts for retail and restaurant space are underway.

Apartment details will include:

  • 643 to 1340-square-foot studios, one-and-two-bedroom units, featuring:

o    10-foot ceilings

o    Floor-to-ceiling glass windows in living rooms

o    Skyline views

o    Stainless appliances

o    Hardwood floors

o    Carpeted bedrooms

o    Porcelain-tile bathrooms with garden tubs

o    Two styles of granite and color schemes that vary by floor

  • A 6th floor Plaza Level, featuring:

o    Saline swimming pool with waterfall and in-water tanning ledges

o    Poolside bar

o    Four cabana lounges

o    Full-sized bocce ball court

o    Outdoor fireplaces

o    Private entertainment areas with grilling and dining areas

  • A 23rd floor Clubhouse, featuring:

o    Sports lounge with billiards, shuffleboard, poker and theater seating

o    Outdoor sky deck and lounge with Midtown views

o    Cyber café with coffee bar

o    Skyline viewing room with fireplace

o    Media lounge

o    Conference room

o    Fully equipped fitness facility with Downtown views

 For more information on apartment leasing, prospective tenants may visit 7712th.com.

JustinK September 12, 2012 at 10:07 PM
Have you seen our population? Average income aren't going to support 65 unique 2,000+sf floorplans draped in imported wood, super thick stone counters, Subzero fridges and California closets. Plus you can get a lot of that in Novare's former project the Atlantic. As much as I'd love to see truly high end amenities and finishes, take a look at the dreck that Post rents out for $1400+ in Midtown. We're talking black GE appliances from '95, carpeting from the same era, and five feet of vinyl dipped metal racks as closet hardware. I can't fathom that many people want to spend over 2k/mon renting in Atlanta when that's double the mortgage on a decent home in the burbs. Sure I'd love Novare's buildings to be architecturally significant but if it could be done at a price point that is profitable then somebody other than Novare or Daniel would be doing it right now as evidenced by the Post properties and their exorbitant rents.
Urbanist September 13, 2012 at 04:06 PM
@ Justin - Where did I suggest anything of the sort? It doesn't take luxury amenities to make a quality building. By the way, I currently live in the Atlantic, and it too is the same piss poor quality of construction as all their other slapstick projects....it just has better appliances. Frankly, I'd like to see less "luxury" buildings, and more middle of the road buildings that can appeal to people with lower budgets, that want to live in-town. Those people tend to be young, energetic, creative people (which Atlanta has a severe deficiency of, in any sort of meaningful density). It doesn't take a significant premium to be architecturally significant either. It just takes creativity. There are cities all over the world that are recognizable by their real estate. Atlanta is anywhere USA, and Novare's pollution of the skyline just furthers that bland classification.
Chris H September 13, 2012 at 04:58 PM
@Urbanist, I agree that Atlanta is lacking in "young, energetic, creative people". How many young people do they think live or will move to Atlanta that will fill all these new apartment buildings in Midtown and Buckhead? Because it will be the 25 - 35 year old's that will be living here. I don't see a big upswing in new jobs that will attract more young people to Atlanta, especially Technology jobs. The vast majority of Tech jobs are way up in the burbs. There needs to be more of a push to get new Tech strartups to come to the city, because this is where young people want to live.
James September 14, 2012 at 02:51 AM
I think it is a big misconception that the new apartments are to be filled by people moving to Atlanta. This is a metro of well over 5 million. The market for 20-30's that desire to live in an urban setting is ALREADY HERE and Midtown is the best , most convenient option for that lifestyle. This can be observed in the fact that all of the recent apartment projects intown have filled up instantly while the apartment vacancy rate intown is lower than the metro as a whole.
Filtered78 September 27, 2012 at 03:12 PM
I'm with you on Novare's drab, unimaginitive projects, including Skyhouse; though I am intrigued by the rooftop amenities, as well as 77 12th's 6th floor amenity deck. I'm all for more infill, more residents, more amenities etc. It sure won't hurt my condo value! 12th street up to 14th are going to start looking great- very dense and upscale. With Lure, Ri Ra and South City Kitchen, you could have a great night in that corridor without ever having to use the car to change venues. However, I disagree with you on the HGI/HWS dual-brand property. Those are not low end products; they are actually quite nice and will likely do very well between the office space in the area and Tech crowd. Chain hotels aren't necessarily bad, especially Hilton and Marriott product. Atlanta is not a market you want to build an independent in; you'd get crushed.


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