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Midtown Welcomes New Grocery Shop

Mamanoes comes to the heart of Midtown via Alabama.

Midtown’s newest grocery store is open and ready for business. Only it’s not exactly a grocery store.

“We’re a grocery shop,” explained Mamanoes Grocery Shop owner Antonio Boyd. “The difference is that if we don’t have it we can get it. How fast can I get it? Probably the next day if it’s within reason.”

Boyd opened Mamanoes the Friday before Labor Day in the former Jocks & Jills Sports Grill space at the intersection of 10th and Peachtree Streets. The boutique grocer marks the second locale after Boyd opened the first Mamanoes in Birmingham two years ago.

What can you find at Mamanoes? A little bit of everything from fresh fruits and vegetables to sliced meats to home essentials to dairy and frozen foods to fresh sandwiches and salads and much, much more. Soon beer and wine will be offered and if you’re looking for exotic meats to grill during football season, Mamanoes is your source.

The Mamanoes mission is simple: “To provide consumers with clean, safe, customer friendly food shops offering a variety of staple and pleasure products desired for day to day use and ensure that we are in command of the current trends, customer needs, and approaches necessary to make available the best quality products and service for consumers when they are in a Mamanoes Grocery Shop.”

But what's with the name?

"Because your mama knows and my mama knows,” Boyd explained. “It was a tribute to my mama and all the mamas out there.”

Mamanoes Grocery Shop is located at 112 10th Street and is open seven days a week. Monday through Friday, 9 a.m. to 10 p.m.; Saturday 10 a.m. to 10 p.m.; and Sunday 10 a.m. to 5 p.m. Phone: 404-883-2865.

Text “follow MamnoesATL” to 40404 to receive updates.

Atl Resident September 18, 2012 at 05:19 PM
I was excited that this grocery store was opening up in Atlanta... However, a friend a mine recently there and she was astonished, that there was practically nothing done to that old filthy looking space. That building appeared to look like a train wreck, I hope it is healthy to buy food from there.... Hope am i wrong!
Atl Resident September 18, 2012 at 05:20 PM
meant hope I am wrong!
James Fortier September 18, 2012 at 05:44 PM
That new place won't last, the building is discusting and the people living in that area will demand more and better products. That building should be torn down, it is an eye sore for midtown
Chris H September 18, 2012 at 05:57 PM
@Atl Resident, I think you are right. By looking through the pictures it looks like they just piled up products on the old bar of Jocks & Jills. Very odd and depressing. I'll go check it out as I love neighborhood stores like the very successful Savi Urban Market in Inman Park. But this looks like they did not do anything to fix up the place.
Traci September 18, 2012 at 05:59 PM
Getting rid of the bar and fixing the holes in the ceiling would help. Right now it looks dark and creepy.
Tammy September 18, 2012 at 06:02 PM
Why on earth would someone spend the money to secure a lease and then do such poor job in showcasing and displaying the items? is this a joke?
Chris H September 18, 2012 at 06:08 PM
Here is the one in Birmingham and even though it's in an old building, it looks a lot nicer. Maybe these pictures at the Atlanta store were taken prematurely? http://media.al.com/bhammag/photo/mamanoesjpg-5300460c0f12f151.jpg
Tim September 18, 2012 at 06:26 PM
Thanks for the pictures Chris..just goes to show that old does not mean bad. Hopefully this will adjust to the Midtown market and not morf into a snobby lounge grocery store LOL.
Clicker September 18, 2012 at 06:43 PM
Holy cow...they stock Jiffy Corn Muffin Mix and A-1 Steak Sauce! I have been looking for those everywhere. And the space looks so homey and inviting. I bet you could spend hours perusing those tantalizing selections of produce and canned goods. Beer and wine are on the way you say? I couldn't be happier! Watch out Publix...Mamanoes she is gonna whoop your a**! Thanks you Dewberry for this new iconic fixture on the Midtown Mile.
Chris H September 18, 2012 at 06:46 PM
Tim, I like the old buildilng in the Birmingham location. Reminds me of the old general stores. Funny about the lounge thing and so true.
JM Hurricane September 18, 2012 at 06:48 PM
I have to say I'm a little confused. The inside wasn't refitted? I wish you all the luck we hate to see anything falter in Midtown but why would I shop here? I think L5P might have been the target market for this concept, no? On a lighter note, I do remember getting hammered right about where the Motts apple sauce is and picking up some out of town chick! LOL.... Maybe that's why I should go, for the memories.
Tammy September 18, 2012 at 08:54 PM
You'll probably have to pay for parking too...a death knell for businesses in Atlanta.
Hunt Archbold (Editor) September 18, 2012 at 10:48 PM
There are a few free 30-minute parking spaces located in the back lot
ChadK September 19, 2012 at 01:50 AM
WOW! I really did need a good laugh. Thank you, Mamanoes!
Van Gogh September 19, 2012 at 04:29 PM
I was there this past weekend. I was really surprised. It's nothing more than very small amounts of very common items piled on top of the dusty dirty-looking completely unchanged interior of Jocks & Jills. Even the bar is still there. Really strange. Those few 30 minute parking spaces in back should be more than enough. No one is going to shop there. They need to try a lot harder if they want any business.
Tiffany Bors September 19, 2012 at 04:36 PM
how are the prices compared to regular grocery stores? are the products grown locally? i hope this place is a sucess since midtown doesn't really have anything like it at the moment.
Urbanist September 19, 2012 at 04:45 PM
I'd be lying if I said that I expected more. Live in Atlanta long enough, and you soon realize that almost everything is a disappointment.
Clicker September 19, 2012 at 05:00 PM
It looks like all of the products are harvested fresh at the local Costco. There are several local 'Quickie' marts that look equally compelling as this busted up joint.
Virgeena Teefs September 19, 2012 at 05:53 PM
This is disappointing. A friend of mine had a conversation with the owner of Mamanoes about an Atlanta location while on a trip to Birmingham. My friend recommended his neighborhood, Castleberry Hill (which does have a small grocery-ish store [[Boxcar Grocer]], but is based on more local and health/organics) and the new WalMart coming to Vine City, but otherwise no regular grocery/corner store. Castleberry also has good available space in that newest large condo development for a store like this. It's just disappointing that what sounds good in theory (a new small grocer in one of the most residentially dense areas of the city) came out half-assed in practice.
Candi C September 20, 2012 at 12:54 AM
Thx for publishing this article Hunt! While some may not understand the Mamanoes model and for whatever reason thought that the building structure inside would be changed, that was never the intent. The store is clean (ask the owner about the health rating), and is well stocked with products that are not at all out dated. They offer several specialty items, fresh to order deli sandwiches, as well as fresh fruits and vegetables. Free 30 minute parking is in rear of store, and beer/wine coming soon...I can't wait! I know the owners personally and they welcome constructive feedback and strive to please all customers. Despite some of the negative comments above (although some are hearsay, interesting!), this grocery shop will continue to build upon their unique model and thrive in Midtown.
Midtowner September 20, 2012 at 02:00 AM
I was there the other day and asked the owner about the interior. He said he's keeping the feel of the building... which I took to be "I don't want to invest in that just yet". I'm going to support him though because I do want him to stay around... I got some cilantro, which was fresh. He said he's looking into a bakery to sell baked goods at Mamanoes...
Clicker September 20, 2012 at 01:23 PM
He probably does not want to invest in improvements because Dewberry can kick him out at any time to build his long-delayed and perhaps never-realized super-block development - that's my guess. It would behoove the owner, however, to learn some basic merchandising skills.
Shivtim September 20, 2012 at 04:00 PM
Mamanoes has promise, but it's not quite there. In fact, it's not close to being there. I stopped by last week. The owner was really friendly, but they just don't have anything yet that sets them apart from the other grocery stores in the area (Publix, Midtown Market, Trader Joes, Whole Foods). I think the fresh herbs in wheelbarrows is a good idea, and some of the food presentation is unique (potatoes in the drawer). However the random things thrown on top of the old bar look really out of place, and the lighting is too dark. They don't yet carry any meat and I didn't see any fresh sandwiches or salads. They also need to fix their front door so you don't have to actually turn the handle to get in. They really need to carry more local, unique, and up-market thing. Nobody is going to go here to buy Brawny paper towels or Motts applesauce when there is a Publix two blocks away. Someone else mentioned Savi Market in Inman Park - Mamanoes needs to copy that model. More fresh to-go foods aimed at Midtown condo dwellers, lots of local beer/wine, and more unique food products like Frozen Pints (local beer ice cream). I'd love to see an independent grocer thrive in this spot, but Mamanoes has a lot of work to do if they want to survive.
Bryan Farley September 20, 2012 at 04:14 PM
Please tear that building down and put a nice high rise there in it's place. The shop owner could always be given a corner space on the ground floor. It would look much better and there would be great business there from being in a condo or mixed use tower and all the other offices/condos in the area. It would be a much better look for the "Midtown Mile." I'm all for the grocery to stay in business just want to keep the look of Peachtree upscale.
JM Hurricane September 20, 2012 at 04:47 PM
lol.
Atl Resident September 20, 2012 at 05:24 PM
Old buildings with character are awesome, but this building looked pathetic to begin with...
jimA thompson September 21, 2012 at 12:17 AM
Obviously, this is just fill-in but the flea-market look just won't get-it, now I understand the name but, this doesn't look good.
Clicker September 21, 2012 at 01:19 PM
I'm beginning to think Hunt has stock in this little venture; it's been on the slpash page for about a week now. Either that or it's a slow news week.
midtown dad September 21, 2012 at 01:19 PM
I completely agree with Shivtim, they are going to have to really bring in some new products if they hope to last. I went the other week and was excited to check it out, but it was really no different than the Midtown Mart down the street...and they have no beer/wine either. A Savi Market type of place could do really well here with all the condo residents within a few blocks...but the products they have in stock now are not going to cut it. I wish them luck and hope they get it right soon
Filtered78 September 27, 2012 at 02:47 PM
Spot-on comments. It would behoove the owner to consult some locals or professionals on where he needs to position this store in order for it to not only survive, but thrive. There are so many local Atlanta/Georgia products that are hard to find outside of maybe Whole Foods (Monday Night brewery, Springer Mountain Farms, High Road Craft ice cream, Atlanta Underground Market products, etc. the list goes on - think farm-to-table) that he could potentially be stocking that would really bring in an up-market Midtown clientele that lives in the neighborhood, but needs an excuse to walk into this less than appealing structure.

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