Big Peach Running jogs into Midtown

Midtown running enthusiasts have new reasons to hit the pavement, streets and trails in 2013 with the recent opening of the Big Peach Running Co., (BPRC) on the Midtown Mile.

Located at 800 Peachtree Street between 6th and 5th streets, this marks the seventh metro location for the retailer aims to serve the needs of Atlanta’s runners and walkers. If you’re into the pedestrian-active lifestyle, then this store is for you as BPRC promises to:

• Constantly deliver exemplary customer service and unparalleled product knowledge to all of its guests
• Always provide its guests an environment that is inviting, comfortable and fun
• Continually be mindful of the privilege — and responsibility — it has to make its wonderful city a better place to live, work and play

The store carries a wide range of footwear, apparel and accessories from leading manufacturers. It specializes in foot wear for all levels and offers a unique fitting system that takes about 30 minutes. 

The BPRC fit process is informative, thorough, and fun. There is never a need to make an appointment, and it is free of charge. To fully understand how the BPRC fit process works and how it is an integral part of proper footwear selection, it is useful to first understand some of the basic aspects of foot mechanics in runners and walkers. See more on such here.

BPRC is highly involved in the Georgia community and encourages its customers to take full advantage of some of the many events taking place in their respective neighborhoods.

Locally the MLK Day 5K is set to take place on Jan. 21 in Piedmont Park, while the Atlanta Mission 5K is scheduled for Jan. 26.

The Midtown BPRC store, which offers plenty of free parking in the rear of the building, is open Monday – Friday, 10 a.m. – 8 p.m.; and Saturday, 9 a.m. – 6 p.m. It’s closed on Sunday. For more information, see here or call 404-602-9903.