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Health & Fitness

Lure launches new weekend brunch

Fifth Group Restaurant Brings Fresh Seafood Dishes to Midtown Brunch Crowds

Atlantans have a new reason to visit Midtown on the weekends now that Fifth Group Restaurants’ Lure has added brunch service on Saturday and Sunday from 11 a.m. to 3 p.m.

Executive Chef David Bradley’s creative menu features signature coastal cuisine and is a refreshing change from the typical brunch fare.

Guests can replace their standard chicken biscuit with the restaurant’s fried North Carolina catfish biscuit, served with tomato and Crystal mayo ($7).

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The menu is broken down into five parts including sharable snacks; soups and salads; biscuits; brunch entrees and sides. Examples of dishes include Hangtown fry, Carolina gold rice porridge, Dulce de leche French toast, Lobster benedict and French horn mushroom a la plancha. 

In addition to these items, Lure favorites like the River View Farms burger and the fried oyster slider trio are also offered to ensure a wide range of options for every appetite. Punch bowls ($40-$80) and prosecco on tap ($6) are available to complete any brunch gathering. Because Lure is committed to freshness and seasonality, menu items are subject to change.

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Lure is located at 1106 Crescent Avenue NE in Midtown Atlanta. The restaurant offers dinner Sunday through Thursday from 5 p.m. to 10 p.m. and on Friday and Saturday from 5 p.m. to 11 p.m.

The “It’s Early” menu is offered from 4 p.m. to 5 p.m. daily. Lunch is available daily from 11 a.m. to 3 p.m. Brunch is available Saturday and Sunday from 11 a.m. to 3 p.m.

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