In a press release, Midtown Patch has learned that three large companies are teaming up in Buckhead to, "help provide underserved communities access to fresh fruits and
vegetables through a text-to-give and tweet-to-give program."
According to the written statement, on Saturday, October 19th from 9 a.m. to 12 p.m., representatives from Wholesome Wave will be on hand at the
Peachtree Road Farmers Market to discuss the collaboration with Naked Juice, and the market’s impact on the local community.
In addition to the vital information and usual market activities, celebrity
Chef Sam Talbot
will be on hand to demo some fun recipes and there will also be local artists
working to create three mobile murals on market vendors’ trucks to show
support for the local communities and offer a mobile keepsake
at the Peachtree Road Farmers Market. Chef
Nick Melvin will also perform cooking demonstrations for local shoppers and
will share quick and easy ways to prepare healthy meals with fresh
The collaboration between Naked Juice and Wholesome Wave because, Naked Juice wants to ensure "everyone can have access to good stuff – fresh, locally-grown fruits and vegetables. So they are teaming
up with Wholesome Wave, a national
non-profit organization dedicated to improving affordable access to
fresh local produce in undeserved urban and rural communities across
America. Through Wholesome Wave’s Double Value Coupon Program, Atlanta
residents gain incentives to buy fresh produce.
In 2012, 70% of LINK customers shopped at Farmers Market because of the
program. Naked has donated a total of 150,000 pounds worth of produce
to Wholesome Wave.