Business Inc.
Midtown Business Owner Looks to Bridge Black History for Kids through Apps
Identity Kids is developing a line of apps that will serve to be educational as well as entertaining.
A Midtown-based company is developing a line of mobile apps geared toward African American kids with an educational focus aimed at making learning fun. Lucy Holified, who is chief executive of Identity Kids LLC, said despite the explosive rise of digital and mobile content in terms of apps across a host of sectors, the market for educational and entertaining interactive games for African American kids remains largely unfilled in the $38 billion apps market. “I believe the timing is right to leverage our unique content to serve a market that has been largely overlooked,” Holifield told Midtown Patch. The effort is aimed at children from ages 3 to 8 and is to include games, puzzles and eBooks, among other offerings. A former Madison Avenue …
Tim
9:19 am on Wednesday, February 20, 2013
Larry, why? more ›